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Impulse buying is critical to retail growth, particularly at brick-and-mortar stores, says Circana’s Chief Retail Advisor Marshal Cohen.
December 2, 2024
By: Lianna Albrizio
Associate Editor
As the holiday season approaches, retailers and manufacturers are gearing up for a shorter shopping period between Thanksgiving and Christmas. And, according to Circana’s Chief Retail Advisor Marshal Cohen, that means added frenzy and impulse buys. Brick-and-mortar stores benefit most from this shopping behavior (provided there’s no buyer’s remorse!) and critical to retail growth. Three Spending Peaks Circana’s Chief Retail Advisor Marshal Cohen. The traditional holiday shopping patte...
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